Taking Inbox Sales to a New Level
With increasing frequency, not to mention volume, I’m seeing the inboxes on all my email accounts filled with exhortations, and sometimes even pleas to part with my own dwindling cache of cash. Some are open and honest about it while others….aren’t.
I don’t really mind the ones from places like Kohl’s, Costco, World Market, Coffee Bean and Tea Leaf, or even Groupon. Many have been forced to temporarily close their doors leaving stock on the shelves that was ordered months ago and may or may not be seasonal. Those who are still open see less traffic, and people who do come to shop head for the necessities first, and the luxuries second, if at all. There too, much of what’s on display is either seasonal, or will soon be obsolete.
Though some of this type still use tactics like “best sale of the season”, or “last chance”, or “special purchase”, they’re basically open about what they’re asking of me, and absent of any subtle or outright yank of my emotional chain. They’re simply trying to move the merchandise they might have committed to a season or two ago.
The Ugly Side of Marketing 101
The ones that have begun to get on my nerves are the subtler ones who are selling a product or service that, in my mind anyway never was, and never will be essential. Many are using tactics I’ve always considered repellent. Things like:
- You should be downright grateful I’m offering you a few kernels of my wisdom for free
- If you don’t respond favorably (e.g. send me lots of money) I’ll assume you hate money (and this is often said in a disparaging manner)
- You’re a fool if you don’t make a monetary investment in yourself right now
- You’re a lazy dullard if you don’t take advantage of my offer
- Look at how many people are sending me lots of money for my wisdom right now (insert testimonials here). Why aren’t you jumping on my bandwagon?
This is only a sampling (and of course, my interpretation) of what’s filling my inboxes every day. Of course, I have the right to both delete the emails and opt out, and have done so in quite a few cases. Still, there are a few relationships I’m not quite ready to kill yet. Maybe I’m still giving some the benefit of the doubt that this is a minor deviation before they go back to the honest and upright citizens I believed them to be when I joined their email list or community in the first place.
The last on on the above list takes me back to my college years and Marketing 101. “Jump on the Bandwagon” was one of the oldest arrows in a marketer’s quiver, and one that will always push me away rather than get me to buy. If nothing else, I’m nobody’s lemming, and especially when my money is involved. I’m especially intolerant of those who think they have the right to tell me how and where to spend it.
Doing My Due Diligence
I’m the type who, when faced with a new level of expertise will hang around for awhile, watching and listening. If I see some value in what’s offered, I may dip my toe in the water (read: purchase one of their less pricey options). I may even, after watching and listening some more, invest a little more time and money to see if what they offer is a good fit for me.
I will, however, either backpedal quickly, or run the other way if their behavior starts smelling like the old hard sell, or worse, a bait and switch. I’ll admit, I’m naive in a lot of ways, and may be convinced to part with a few hundred dollars by some of the sneakier sales hawks. But when I have to follow a series of links in order to:
A. Get real information about what they’re offering
B. Learn what their offering will cost me (which is usually several thousand dollars at a minimum)
C. Get only a vague idea of whether or not it will even work for me
D. See a series of entirely one-sided disclaimers
My spidey senses go on high alert, and even if it’s not a scam, I know there are hidden perils and pitfalls I’m best served in avoiding like (at the risk of saying this too soon) the plague!
A Protective Layer of Skepticism is Warranted
Whether rationally or not, my first thought is “this person is fleecing a lot of people who are too afraid or ashamed to admit it”. Maybe they are, and maybe they truly are legitimate. The fact remains, they’re too rich for my blood. I’ve also spent too many years padding someone else’s retirement to fall victim to one that may not involve being at an employer’s beck and call, but yields the same results.
Despite my feelings right now, there are still a few I’ll continue to follow for reasons of my own. Perhaps I’m waiting for the truth to dawn, or maybe I’m attributing some of what to me, if not to them looks like a kind of Hail Mary play while the world, especially when it comes to commerce and finance, is in complete turmoil.
I know from my own experience things will ultimately shake themselves out, and the cream will rise to the top of the pan. Until then, I’ll keep watching and listening, but buying only what I need from purveyors of goods or services. If what’s offered fails to meet my own litmus test of necessary or not, I’ll let them continue to fill my inbox until such time as they either offer something I consider valuable and worthwhile, or they prove themselves beyond a shadow of a doubt to only be in it for their own personal gain.
As far as I’m concerned, deciding who can and cannot fill my inbox is another sort of decluttering, and is part and parcel of how I’m spending my time these days. Some days, I’m decluttering my mind. Sometimes, it’s a room in my house. When I get tired of some peoples’ tactics or claims, it’ll be my inbox. For those who don’t make the cut, it isn’t personal. We’re simply not a good fit anymore, if we ever were. It might have taken me longer to realize it in some cases. Some people are that good at masking their true purpose for awhile.
Gratitude Keeps Me Balanced
My gratitudes today are:
- I’m grateful for classes I took decades ago which have left a modicum of wisdom and knowledge behind.
- I’m grateful for opportunities to see different tactics in action.
- I’m grateful for the people who’ve allowed me into their communities to watch, learn, grow, and sometimes, leave.
- I’m grateful for pragmatism. There are few things I’ve done or places I’ve gone that didn’t give me something, even if it was only a lesson.
- I’m grateful for abundance; love, joy, friendship, inspiration, motivation, commitment, dedication, creativity, peace, hope, harmony, health, philanthropy, and prosperity.
Love and Light
About the Author
Sheri Conaway is a Holistic Ghostwriter, and an advocate for cats and mental health. Sheri believes in the Laws of Attraction, but only if you are a participant rather than just an observer. Her mission is to Make Vulnerable Beautiful and help entrepreneurs touch the souls of their readers and clients so they can increase their impact and their income. If you’d like to have her write for you, please visit her Hire Me page for more information. You can also find her on Facebook Sheri Levenstein-Conaway Author or in her new group, Putting Your Whole Heart Forward