Be True to You
In the continuing search for ways to promote my business which are actually effective, I find myself from time to time, falling into some old and ultimately unsuitable patterns. I ignore the signals from body and mind, and try to tailor my efforts to what worked for someone else…and it never ends well.
At best, I get cranky, annoyed, and frustrated with my lack of progress. At worst, I crawl into my hermit hole to sulk and fall into the dreaded victim mentality. Thankfully, the Universe has my back (sometimes whether I like its methods or not) and gives me little reminders I’m once again going down a road that isn’t right for me.
This time, not only did I get another sharp poke in the ribs, but a new guide to help me find my own way. After a couple of months’ delay on my part, I got to be a guest on Jared Warner’s podcast. One of the first things he said to me was “stop trying to do things like everyone else”. Whoa! Light bulb over my head in screaming neon pink! Now why didn’t I think of that?
Why Would I Do Anything With 5 Little Words?
My latest transgression involved trying to consolidate what I do into 5 measly words. I can see my daughter’s reaction if she’d heard I was even attempting to do anything in 5 words. I can’t even order a cup of coffee with only 5 lousy words! So how in the name of all that’s holy would I even consider such a hopeless, and for me, pointless exercise. It is the true definition of an exercise in futility, or maybe insanity.
Jared is a true expert when it comes to marketing and building business. He’s learned all the tricks the hard way, building businesses, and losing at least one pretty spectacularly, but as the phoenix rises from the ashes, so does Jared. And what’s more, he’s passionate about helping others do the same and maybe miss out on some of his more noteworthy mistakes along the way (though each of us still has to make a few of our own as part of our learning process).
Turning Things Upside Down Might Make for a Better View
Instead of trying to create some kind of buzz line or catch-phrase for what I can do for others, he challenged me to turn the whole thing upside down and consider a completely different (read: scary as hell) path which combines the two things I love the most: helping people and writing.
He rightfully pointed out that the accounting side of my skill set requires a lot more trust than the writing side, so building relationships takes much longer. Also, people typically have someone doing their taxes, so they may rely on them for the book work as well making it a tough market to break into. Better to leave it as something to transition into once clients have gotten to know me for the dependability I offer with my writing. Now why didn’t I think of that? (insert face palm emoji).
Best of all, he totally understands my aversion to anything sales-y and offered some great suggestions for getting known without the hype. Part of that is this Friday post as he recommended increasing my weekly offerings from 2, to 3 or 4. Thankfully, my response to his query about average word count was adequate. I guess some folks are still writing shorter posts, perhaps to offset their increased frequency.
Find the Tried and True for You
So I have my work cut out for me, creating 3 to 4 posts a week and with a little luck and Jared’s suggestions, adding another client or five to my current batch.
Getting back to the premise of this tale, (and touching a bit on last night’s Facebook live which you can find here), all too often, we allow ourselves to fall into a trap, trying to do things in a tried and true way. The trouble is, it’s not our tried and true, and we’re not the person it worked so well for. We lack the qualities which made it work so well for them, and perhaps a few others.
That’s not to say we lack good, strong qualities. Ours our different, and need an approach which honors those differences. How do we know we’re honoring our uniqueness instead of trying to mimic someone else’s? In the same way we recognize the right path when making a decision or choosing a new road; we listen to our bodies.
Listening to Messages From Within
While thinking about a choice we’re going to make, if we check in with ourselves, the decision will make itself, but you have to understand what you’re feeling first.
If something makes you feel tense, constricted, confined, and even severely nauseous, chances are, it’s probably not going to give you the results you seek. In fact, it’s honoring your mind’s desire to plod along the same boring, predictable road forever.
On the other hand, if you feel a bit like you’re leaping off a cliff, or crossing a ravine on a tight rope with no net, you’re probably on the right track. I know it sounds weird, but we were not meant to live our lives in a safe little box. We were meant to expand and grow, though for some that expansion happens with a lot of kicking, screaming, and digging our fingernails into the furniture to avoid being dragged away by a relentless current of change. Our minds, unfortunately, will always resent change. They would be perfectly happy if we stayed in a little hermit hole where nothing changed.
Getting Back to Adventure Mode: Leaving the Rut Behind
But our psyche lives for adventure; for zip lining across that ravine or running full tilt up a mountain with no idea what’s on the other side. It wants to feel alive, and it’s something only to be found in change and adventure.
Thanks to Jared, I kicked off my latest adventure yesterday. I don’t know how it will go or where it will take me, but that’s part of the thrill and charm. By offering to ghostwrite expert books for entrepreneurs, I get to combine my love of writing, my desire to help other people, and my talent for sharing the soft underbelly we mistakenly believe we need to hide away. I’ve learned from my own experiences that showing a little vulnerability lets people know we’re human; we’re approachable; we’ve been where they are, and learned how to navigate the rapids and arrive victorious and ready to jump on the next one.
Why Settle for Ordinary when You Deserve Extraordinary?
Life is a thrill ride. For some, it’s physical as in white water rafting, bungee jumping, or extreme skiing. For others, it’s as simple as stepping out of the tired, old comfort zone into a new experience. Ultimately, you build up a tolerance and those small steps you took become child’s play, and the next ones you take look like leaps in comparison. You learn keeping your psyche happy makes for a much more interesting life anyway.
What are you going to do to free yourself from box-like situations? Where will you take even the tiniest step towards a life suited exactly to you and not someone else? How will you find your own unique brand of success? Share your thoughts in the comments. I’d love to see you grow!
Expressing Gratitude Every Step of the Way
Each step we take, every mistake we make, and all of our successes are enriched when we remember to be grateful for the experience. As is my wont, I’m sharing a few of mine.
My gratitudes today are:
- I’m grateful for the Universal head slaps (or butt kicks, or on rare occasions, gentle prods) which wake me up to what I need to change, where I need to go, and what I need to do.
- I’m grateful for the helpers who appear in my life exactly when and where I need them.
- I’m grateful I’ve trained my mind to listen to truths even when they’re uncomfortable. I know I make more progress when I stop relying on the tried and true.
- I’m grateful for friendships and relationships which enrich my life, and for the experiences I’m having outside my comfort zone which bring them into my life.
- I’m grateful for abundance; help, friendship, new ideas, inspiration, motivation, challenges, leaps of faith, expansion, health, joy, peace, harmony, prosperity, and philanthropy.
Love and Light
About the Author
Sheri Conaway is a writer, blogger, Virtual Assistant and advocate for cats. Sheri believes in the Laws of Attraction, but only if you are a participant rather than just an observer. She is available for ghostwriting to help your business grow and thrive. She specializes in finding and expressing your authentic self. If you’d like to have her write your expert book with you, please visit her Hire Me page for more information. You can also find her on Facebook Sheri Levenstein-Conaway Author