Sliding Down the Slippery Slope
We’re all guilty, at one time or another of allowing ourselves to make an important decision or choice emotionally, without engaging the logical part of our being. Often, we live to regret decisions made from our gut without at least a modicum of input from our brain. Marketers know this and play to our illogical, feeling side all the time as does anyone else who want to control the choices we make.
They encourage us to disengage our brains by setting off emotional land mines between our feelings and the logical, rational part of ourselves which would ask difficult questions if allowed to intervene. What frightens me is not only are we being encouraged to feel instead of think, but the message is being pumped into us from every direction in a constant bombardment of—let me call it what it is—propaganda.
Infomercials Thrive on Emotional Decisions
How many infomercials use tactics which hit us below the surface of our logic? Take the ones for a well-known pillow manufacturer. The guy wears his shirt buttoned to his chin, the cross necklace conspicuous in the seemingly haphazard way it sticks out above the top button instead of hanging loosely over the collar, or as would be more likely, underneath. The commercials are studded with American flags and a not-so-subtle message to “make America great again” by buying things that are made “right here in the United States”. Boo-rah!
Every one of these visual and auditory components is an emotional trigger encouraging people to pick up their phone or log onto the website and buy the darn things right now. There’s even a code which most people don’t realize is used to track which of the company’s many advertising media sucked the customer in.
Out of curiosity, I logged into the site (without the code) one night just to see what the hype (and expensive TV spots) was all about. At the time, their “buy one, get one free” offer (yet another emotional trigger) was over 80 dollars. It’s now “only” $79.98. Even so, how many of us spend $40 apiece on pillows? I don’t even want to know what they charge for the rest of the product line that’s evolved from the first spate of infomercials that invaded my television time.
Triggering Our Emotions for Profit
My point is, enough people are getting sucked in by these tactics to keep the guy showing up on TV not only in between shows we choose to watch, but on 30-minute, stand-alone infomercials as well. Clearly, playing on people’s emotions to generate sales is a lucrative proposition, especially in today’s environment. I suspect companies like this are counting on people being on a constant emotional high to sell them crap they don’t need now, and would have never considered buying had the thinking part of their brain been engaged.
As for me, I sleep perfectly well on my $5 Big One pillows I got at Kohl’s during one of their “biggest sales of the season”. Were they made in America? Probably not. But when so many people can’t even afford to rent an apartment or keep healthy food on the table, I, for one make no apologies. There are enough monkey wrenches being thrown into trading freely between countries these days as it is.
Step Back, Take a Breath, Engage Your Brain
However, I didn’t intend this post to turn into a rant, but merely a cautionary tale about preventing our emotions from getting us into hot water. I take advice I was given long ago very seriously with regard to flaming emails from bosses and co-workers. Do not respond right away. Take the time to step back, cool off, and address the matter from a rational place. The decisions and choices we make are no different.
Would you buy a car without taking the time to research your options, check pricing at different dealers, and maybe even see what the average purchase price has been using Edmund’s or KBB? Would you buy a house without looking at comps and assessing your options? Other choices might not have the same impact on you financially, but they deserve equal consideration.
A Time to Think Clearly and a Time to Go With Your Gut
Don’t get me wrong. There are certainly times when trusting your gut is appropriate. If we spent the same amount of time deciding on dinner as we do buying a car, we’d starve. There’s certainly a place for gut decisions. Just understand if you make some of the biggies from the gut instead of the brain, there may be a lot of backpedaling, adjusting, and perhaps even damage control to manage after the decision has been made and the wheels put in motion.
Such was the case with my decision to quit my day job to do a complete career change without adequate things in place to maintain my lifestyle and solvency while I put the new path in place. I’ve taken more steps back than forward in some areas, and taken a beating for leaping without looking first.
Still and all, I wouldn’t go back and change the fact I made the choice when I did. I might have gotten my act together a little sooner. Then again, perhaps the lessons I’ve learned in continuing to follow a dream that isn’t as easy to reach as I’d hoped are worth the struggle, the worry, and the people who’ve come into my life as a result.
Diving in Before We Have All the Answers
The biggest and best of those lessons is accepting I don’t have all the answers, nor do I have the resources or the time to get the answers I need if I isolate myself. Life is a series of hills and valleys, give and take. What I’ve learned by connecting with people who struggle with some of the same things I do, or who’ve overcome some of those things would never have happened if I’d jumped easily from one career to the other.
I’ve also learned working from home, despite the scarce times, is far better for me. Too often, I was manipulated by people who saw someone who was, in many ways naive to the ways of the world when it came to climbing the corporate ladder. I was often someone else’s stepping stone, offering too much because I expected them to be as open and honest as me.
I wouldn’t change that either. I simply learned I’m a sitting duck in the corporate cesspool, and needed to learn to be successful as an entrepreneur. My emotions are too easily engaged, causing me to make a lot of poor choices, or put up with things I shouldn’t have to. Sometimes, the key to making decisions with the right part of our anatomy is knowing when and how we function best.
These days, I have the luxury of time when it comes to making decisions. That isn’t to say I haven’t tripped up a few times anyway. It means I trip up less spectacularly, and spend less time doing damage control. I have certainly given up a lot of things I had when there was a steady paycheck, but I’ve given up the stress, misery, and abuse that went with it. I’d make the same choice again in a heartbeat.
Grateful for Every Minute, Every Breath
My gratitudes today are:
- I am grateful for the time and wherewithal to make conscious choices.
- I am grateful for the lessons I’ve learned since I left the corporate rat race.
- I am grateful for learning to live more minimally.
- I am grateful for the little things, like cooler weather and lower power bills.
- I am grateful for abundance; love, friendship, epiphanies, inspiration, motivation, butt kicks, helping hands, opportunities to help others, comedy instead of drama, prolific writing, productive days, health, peace, harmony, philanthropy, and prosperity.
Love and Light
About the Author
Sheri Conaway is a writer, blogger, ghostwriter, and advocate for cats. Sheri believes in the Laws , of Attraction, but only if you are a participant rather than just an observer. Her mission is to Make Vulnerable Beautiful and help entrepreneurs touch the souls of their readers and clients so they can increase their impact and their income. If you’d like to have her write for you, please visit her Hire Me page for more information. You can also find her on Facebook Sheri Levenstein-Conaway Author or in her new group, Putting Your Whole Heart Forward.