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Archive for the ‘copywriting’ Category

January 23, 2015 And the beat goes on

The last few days have brought a new dynamic, not only to my writing but to my life as well

As those who follow me regularly know, I officially became an Accelerated Copywriting dropout this month. I hoped it would shake things loose and it has, but not in quite the manner I’d expected. However, if I learned one thing from my A.R.T teacher, it was to set my intentions with broad strokes and allow the Universe to fill in the details

In the meantime, I got back to work on my second NaNoWriMo effort tentatively titled “A Dubious Gift”.   But this was only the beginning of how the Universe began to lead me, step by step, to start living like a Writer.

An opportunity to join a local critique group showed up on my list of Meetups, so of course, I joined.  I also ran across a Facebook group called Insecure Writers Support Group or IWSG for short.  I signed up for that too, little knowing that I would then be matched up with three other writers to help  each other reach that Writer’s Holy Grail, publication.  I was fortunate enough to be matched with three amazing ladies who all seem to be on the same page.  We created our own group and plan to do brainstorming and share both struggles and triumphs along the way.  But the best part is, I shook the mothballs off of my 2013 NaNoWriMo effort for their reading and critiquing enjoyment ( though I expect that my ‘child’ will be taken apart quite drastically before this is over.  But at least it will become more than a box of pages for Scrappy Doo to rest his scrawny self on when the hard, unforgiving wood of the shelf beneath my office window ceases to meet his exacting standards for feline comfort.

Meanwhile, in other news, my daughter who has been the driving force, not only behind the original inception of my blog but also my first NaNoWriMo has finally agreed to start her own blog which we’ve agreed to associate with this one.  So stay tuned to this location for the launch of Heather’s Culinary Adventure, a blog filled with recipes and lessons learned as she travels the road to a degree in Culinary Arts.

All in all, through communications glitches (I lost about 75% of this post and had to start over), travel, business requirements and just the day to day stuff we all have to do as part of being human adults, the process of reinventing myself from that initial leap of faith continues.  In fact, that one significant step has led to more steps outside of that once familiar place called my comfort zone until, lo and behold, that place has expanded beyond anything I could have imagined, much less recognized a year or so ago.  I would venture to say that it was one small step for my Human self and one giant leap for my Spiritual, Divine self.

My gratitudes tonight are:

1. I am grrateful for the people who encouraged me to take that initial step.

2. I am grateful for the opportunities the Universe keeps placing in my path.

3. I am grateful for the people I’m meeting along the way on my new journey.

4. I am grateful for my daughter who has been so very supportive and uncritical as I find out who I need to be on this new journey.  She thinks I don’t appreciate it, but I do, more than she realizes.

5. I am grateful for abundance: love, sharing, worig, writing, people, places, things, ideas, new adventures, health, harmony, peace, happingess and prosperity.

 

Blessed Be

 

December 20, 2014 Discombobulation and other dark, twisty places. #shericonaway

Feeling out of sorts and wasn’t sure why.

I’ve been feeling all weird and confused lately; a little bit sad; a little bit lonely, but mostly like I just don’t fit anywhere any more. After reading Elizabeth Peru’s comment about it being a new moon and time for a re-set, I realized that’s what I need. The only problem is, I’m not quite sure what I need to be re-set to! It’s not like I’m a washing machine and simply have standard settings. OK, today, I am going to set myself for delicates. Tomorrow will be a load of cottons. No, I seem to have lost my way; my purpose. The path I struck isn’t getting me where I want to go, but I’ve lost sight of that nebulous destination.

Thus, without an idea of my purpose or my destination, I’m discombobulated. I no longer have a handle on what I should be doing or where I should be going.

When you don’t know where you want to go or what you want to do, you can still know where you don’t want to go and what you don’t want to do.

That’s where I am right now. I know where I don’t want to go, and that’s back to work full-time doing accounting. Dylan seems to concur as he’s currently laying on my calculator as if to say “Mom, this is definitely not your future any more! Trust me!

I know I want to stick with the writing but I realize that I need to get something else under my belt before I actually go through all of the processes necessary to get a novel published and marketed and yes, sold! I’m just not sure whether that means trying to write and sell articles, gird my loins and carry on with the copywriting, or something else entirely that I haven’t even considered.

I suppose this is one of those times when I just need to put out to the Universe that I want to achieve success and prosperity with my writing and let the details formulate themselves before I learn which direction I need to take.

In the meantime, there are things I do know. I know I need to find a financial adviser/investment adviser to whom I’m more than a phone call every so often when things are going well, and who remembers that we were supposed to talk about making some changes at a specific point in time. I know that I want to start turning things around so my outflow is less than my in flow. I know that I want to do a number of things to improve my personal environment. And I know that I want to get myself back on track both with exercise and eating habits (especially after coming home from dancing to eat a container of mac and cheese and a cheesecake pudding thing.)

As usual, when I’m confused or off track, I can write myself into a solution of sorts.

In years past, when I’d reach a point such as this, I’d typically do a brain dump into a Word document and ultimately come to some sort of decision. Doing so publicly via this blog is no less effective and, in fact, is probably moreso because putting something in public gives me accountability. I know that for now, I’ll deal with finding a new financial adviser, finish the year end accounting stuff I need to and allow the issues with my writing to spin around in my brain as well as the Universal Consciousness for a bit until all of the agitating stirs things up sufficiently, much like swapping the letters in a Scrabble rack, and comes up with something that actually makes sense.

For now, I’ll just focus on my blessings, or as I call them here, my gratitudes:
1. I am grateful for the furry children who await my return whenever I leave home, and are always nearby when I’m home.
2. I am grateful for dance nights, even ones like tonight where I felt so disconnected from it all. I can still get into my own little world for awhile and do something I love.
3. I am grateful that the holidays will soon be over and I can start moving forward again.
4. I am grateful for my writing which, even while it’s not supporting me financially, it is and always has supported me emotionally.
5. I am grateful for abundance: friendship, love, happiness, harmony, health and prosperity.

Namaste

December 12, 2014 Today’s quandary #shericonaway #copywrite

To copywrite or not to copywrite, that is the question.

Today, I find myself on the horns of a dilemma. But before I proceed, let me provide a little back story: As my loyal readers know, I quit my job a year ago to focus solely on writing. In that time I have completed the first draft and first revision on one novel and the first 50,000 words on a second one. I’ve also learned that getting a novel from inception to publication is not a quick process.

In July, I purchased a copywriting course from AWAI, believing that this might be the solution to my cash flow until I started publishing novels. Well into the third chapter of the course, I found myself floundering, struggling to even get myself motivated to do the work, in part because bald faced sales pitches have never been of interest to me, and, in fact, I skim through one or two that I receive just for the amusement value. Do people really get sucked in by this stuff? Of course they do, or it wouldn’t be a multi-billion dollar industry. But could I look myself in the mirror after doing that kind of writing? Hard to say.

So, what’s the dilema, you say? Seems pretty simple, right?

On the one hand, finishing the course and following the guidelines would likely bring me a source of revenue while the novel writing/editing/revising/promoting process continues. It might also give me a platform with which to do said promoting. On the other hand, I find myself resisting every attempt to continue the course and, in fact, have already decided to skip over one part which has me completely blocked. On the other hand, why am I really pursuing it? If it’s true that doing what you love with passion and devotion will attract whatever you need, then using my writing with the sole intent of making money is surely sending the wrong message and might well stifle my truly creative endeavors.

Yet, a girl has to eat, the mortgage must be paid, the cats must be fed and vet bills met. I do have the other option of trying to drum up more accounting business, but frankly, that makes me break out in a cold sweat, even more than finishing the copywriting course and marketing myself that way.

Writing has always been my passion, my resource and my refuge.

I’m not really looking for someone to give me an answer here. The fact is, whenever I’ve been faced with a serious decision, a major turning point, a struggle or a frustration, I’ve always turned to my very best friend in the world: the written word. I have innumerable brain dumps in which I poured out my thoughts, feelings, concerns and woes to either a piece of paper or a computer screen, knowing that I’d get a completely non-judgmental ear. Sure, I wouldn’t get any sage advice or sympathy either, but maybe that’s not what I was looking for. I truly believe that every answer we need is inside ourselves, either via our connection to the Universe as a whole, or through the experiences our spirit has had in the many human lifetimes it has already passed.

Sometimes, just the act of getting the words out into the world is enough to stir those mental juices into finding a solution or making a decision. My hope is that this time won’t be the exception to my lifelong rule. Often, just saying or writing the words opens a door to allow just the right piece of information in.

I ask you this: What do you do when you’re on the horns of a dilemma, unable to move forward until you’ve given yourself an answer?

In previous posts, I’ve mentioned making lists, though in this case, I don’t see a list developing, other than a list of questions. I’ve found, though, that some problems and questions lend themselves better to lists and others to just a free flow of thoughts. In this case, I’m going to go with the free flow. What about you? How might you approach something like this?

My gratitudes today are:
1. I am grateful for an avenue which helps me pull my thoughts together.
2. I am grateful for the creativity with which I have been blessed.
3. I am grateful for quiet, rainy days which lend themselves to deep thoughts and staying in my pajamas all day.
4. I am grateful for the cleansing rain which has bathed my home this week. I pray that those adversely affected can soon make a full recovery.
5. I am grateful for abundance: inspiration, cogitation, laughter, love, friendship, joy, health, harmony, peace and prosperity.

Namaste

December 9, 2014 Can a physical reorganization help to re-set the mind and spirit as well?

How does a life reboot really start?

I have a spiritual shelf. I have mentioned it on several occasions and have even included this picture more than once. 3f968-spiritualshelf But today, after doing my daily tarot reading and reading Elizabeth Peru’s Daily Global Tip-off for today, something prompted me to re-arrange the shelf.

OK, I’ll admit, it wasn’t merely “something”. As I might have mentioned, I recently changed the format of my daily Tarot Card reading. When I first started, I pulled one card from my Spiral Tarot and wrote something for each of the categories, I see, I feel and I think. As time went on, I started adding a card from Doreen Virtue’s Angel Therapy Oracle cards. Fast forward to earlier this year when I started looking at the card I cut when I replaced the Tarot card into the deck. During each evolution, I looked at all of the cards pulled to see if there was a common thread. Sometimes there was and sometimes there wasn’t.

Out with the old and in with the new!

There came a point in mid-November when I felt that the Angel Oracle cards were no longer serving me. At that point, I decided to make use of the rest of the Tarot decks I’d purchased over the years but never used (with the exception, I admit, of the Rider-Waite deck which I just don’t “feel”!  Though, as I re-read this sentence, I realize that I must, at some point, give R-W another chance.). But since I’d gotten into the habit of pulling two cards from different decks, I decided that the second pull would be from my old, familiar Spiral Tarot. I continued with the reading of the cut card, but this time, from both decks.

Which leads me to today’s sudden need to reorganize what is, essentially a small space but with a huge amount of energy. I pulled a deck from the shelf which happened to be in a flimsy white box. This may only be significant to people who’ve purchased Tarot decks, but typically, this type of packaging is used when the deck is accompanied by a book. After completing my reading, I decided to find the book which belonged with the deck (which, in case you’re interested is the Romanian Tarot, a deck in which the characters are portrayed as Gypsies).

As you can see from the picture above, the shelf had become a helter-skelter mess of books on a variety of spiritual topics from Tarot to Laws of Attraction to Psychic abilities to Kabbalah, though, until I started pulling the books and decks down, I didn’t quite realize what a collection I’d amassed.

When a reorganization becomes a revelation.

As I removed book after book from the shelf, I found myself saying over and over “So that’s where I put it!” and “I didn’t realize I had that( that many) books on that subject!” After a couple of iterations, I put everything back, but left “The Secret” and “The Laws of Attraction” books in front at first, before realizing that what I wanted was to have the front layer of books all relative to Tarot, with my decks filling in the empty spaces. Surprisingly, there was exactly enough space to accommodate my decision. Spiritual shelf-revised

Meanwhile, when I found that I had several books on Kabbalah hidden on the back of the shelf as well as a copy of the Holy Scriptures, I retrieved other books I’d purchased more recently to put all books on the topic together behind the Tarot books. Also hidden behind the Tarot books and cards is my complete collection of “Laws of Attraction” books and “The Secret” as well as books on psychicness and Wicca. The end result was that I re-familiarized myself with what, precisely, is in my collection. And again, everything fit perfectly.

Something else which practically jumped off the shelf while I was relocating and consolidating my collection of books dealing with spirituality in one way or another was an old, dog-eared copy of “Seth Speaks”. This book actually has a double significance to me, as it was the first series I read about channeling, and was probably where my interest was first piqued to eventually do so myself. But the book also came up in discussion with my massage therapist and friend a couple of weeks ago. Something tells me the time has come to revisit my old friend.

Sometimes, dissatisfaction with where you are or where you’re going is the strongest motivator to change.

I’ve been doing a fair amount of soul searching lately about where I was, how my income generation was going and whether I was still on the path I needed to follow. The biggest question was, “Is copywriting really for me, and why am I really pursuing it?” The biggest question was whether I was pursuing it, albeit sporadically, because it was something I really felt called to do or because it has a better potential for generating revenue. When I realized it was the latter, I knew it was not the means to the end I seek. But where do I go from here?

Yesterday’s vet bill brought it home to me that I am still a long way from making expenses, and that my bank accounts and investments won’t carry me through forever. But I have not yet lost faith in my ability to do what I love, make a difference in the world and be financially stable (which includes, I have to add, large donations to organizations like Cat House on the Kings). I even found myself looking for property for sale which would give me a large house in a piece of property which would afford me the space to create an artist’s colony and a cat rescue. I found and printed out a place which has a 2200 square foot house and 13 acres overlooking the beach between Ventura and Santa Barbara. Though it wasn’t the mountainous, self-contained place I’d originally envisioned, it is actually even better! My affinity with the sea and my love of open spaces would both be met. The pictures are now on my Vision Board (and a few things which don’t belong have been moved).

My stomach is bouncing in anticipation of a buckle-your-seat-belt-and-hold-on-tight, E-ticket kind of ride.

I am a strong believer in synchronicity and know deep in my gut that all of these seemingly disjointed changes and shifts are signalling an even greater one, sooner rather than later. I was about to say, “I only hope I’m up to the challenge” when I realized that if I wasn’t, I wouldn’t have chosen today to start reorganizing and preparing to do some reading. In fact, as I look at the shelf beside my spiritual shelf, I see possibilities for more reorganization, this time with the reference books I’ve been collecting that relate to writing.

And now, my entire body is tingling with anticipation!

As they say in New Orleans: laissez les bons temps rouler!

My gratitudes today are:
1. I am grateful for synchronicity.
2. I am grateful for nudges from the Universe to rethink and reorganize.
3. I am grateful for the faith I’ve kept for over a year now in my abilities to do what I want and need to do.
4. I am grateful for the time to devote to my health, my animals and my family.
5. I am grateful for love because it is truly what unites us all.
6. I am grateful for abundance: love, joy, inspiration, guidance, anticipation, evolution, changes, challenges, harmony, peace, health and prosperity.

Namaste

November 18, 2014 I trust my feelings, but sometimes I just don’t get their message! #shericonaway

Sometimes, I wish my feelings came with an instruction manual.

When I went to bed last night (way too late again as I simply had to watch the latest episode of Castle before I started writing) I had what I’ve come to know as “Anxiety Tummy”. You know that sick feeling in the pit of your stomach that you get when you’re worried about something very intensely? Like when you’ve interviewed for a job you really want and are waiting to hear if you got it. Or you’re waiting for the results of tests at the doctor. That sort of thing.

The only problem is, I don’t have anything like that happening in my life right now! The worst part is, I woke up this morning and my stomach was still doing somersaults.

What do you do when your body gives you messages you just can’t decode?

Our bodies are wondrous things and, if we pay attention, can really point us in the right direction (or send us running really fast the other way if we’re heading for disaster, also known as “a learning experience”.) Sometimes, we ignore those messages, to our own detriment, but at other times, like today, I just don’t know what I’m being alerted to.

When I went to sleep last night, I asked my guides for clarification, but if they gave me any, I don’t remember. I’ve sat quietly, trying to allow thoughts to just float into my brain which might explain this weird feeling. The only thing I’ve come up with is my upcoming income verification with Covered California. I wouldn’t think that would be enough to upset my stomach, especially after all I’ve been through with them over the last year.

One thing I have learned is that if I spend a lot of time worrying about what I’m worrying about, it only makes things worse and I get nowhere.

It really is true! Exercise helps put things into perspective!Harvest box 11-18-14 view 2

I opted to refrain from fretting and went about my daily business which, on Tuesday includes a workout at the gym and a trip to Underwood to pick up my veggie box. Call me weird, but I get very excited over things like artichokes and kale, both of which appeared in this week’s box. This week’s new veggie to try is a butternut squash. I’ve had it in ravioli, but little else so I’ll enlist my daughter’s assistance in determining what to make with it. We are both looking forward with gusto to another kale, potato and chicken sausage stir fry this week. I’ve also grown rather fond of the purple carrots which once again were part of the week’s yummy bounty.

Getting back to the point I was trying to make before I waxed eloquent over my veggies, is that going to work out was the best thing I could have done with regard to understanding my body’s signals. Not only did my chest and tricep workout loosen up my shoulder, not completely, but range of motion is much better, but I realized what was bothering me.

I was on track when I thought it might have to do with my Covered California renewal, but as it turns out, the real issue was only indirectly related, and goes something like this: I haven’t made as much money this year as I’d hoped, but to be honest, I haven’t put as much effort into the writing as I could have. BUT when I started looking at what I had accomplished rather than what I hadn’t (sound familiar?), I was pretty pleased. Conservatively speaking, if I say I averaged 30,000 words a month blogging, that’s 300,000 words just in this blog! Add to that the 30,000+ words I added to the novel I started last November plus the 29,000 I’ve already written this year…Do you see where I’m going here?

Now, add to the list the fact that I’ve gotten through two and a half chapters of the copywriting class (chapter 3 alone is over 300 pages) plus the first 10 or 11 exercises, and I’ve worked on two new clients’ books as well as spending some time for my former employer in the early part of the year.

On top of all that, I’ve done a lot of decluttering in my house this year, managed to keep up with most of my chores and improve my environment. All this, and I got away to visit my daughter at least a half dozen times this year.

Whew! Needless to say, anxiety tummy is a thing of the past, though my shoulder is telling me that a massage and energy session should still be part of this week’s agenda.

The moral of my story is, listen to the emotional signals your body sends, but don’t stress out if you don’t, at first, understand the message.

My gratitudes today are:
1. I am grateful for a system which reminds me to focus on what matters.
2. I am grateful for my workouts which do my body a world of good and take me away from things which used to tie me in knots.
3. I am grateful for my weekly box of fresh veggies.
4. I am grateful for the opportunity to focus on what I have done rather than what I haven’t.
5. I am grateful for caring friends who share life’s ups and downs, both theirs and mine. It is heartwarming to know that we travel life’s roller coaster in good company.
6. I am grateful for abundance: faith, love, joy, friendship, inspiration, accomplishments, health and prosperity.

Namaste

And now for some shameless self-promotion:
I’d love it if you’d visit my Facebook page at https://www.facebook.com/SheriLevensteinConawayAuthor?ref=aymt_homepage_panel. I’ve created this page as a means of positive affirmation and would be very grateful if you’d “like” it or leave a comment! Thank you!

October 26, 2014 A door closed today. #shericonaway #blogboost

Sometimes, we need a door to close for good to make us realize that our efforts were better spent elsewhere.

Today, I got word that a potential increase in my accounting work was not going to happen. Am I saddened by the news? For me, not really. For the other party, they’ve already made changes and moved on. The fact is, if I’ve learned no other lesson over the past year, it’s that I am infinitely happier when the amount of logical, uncreative accounting work is at a minimum. I don’t mind having a little of it in my life, if only to keep me sharp, but a heavy diet of accounting has the same effect on me as the half a baked potato I ate for lunch today. It makes me feel slow and heavy instead of how I feel when I’m eating healthier meals with lots of fresh vegetables. It’s OK once in awhile, but given the choice, I’d rather spend my time as I have over the last couple of days; studying and preparing for my next writing project.

Although I’ve had a much slower start (mostly due to my own need to just veg and move myself, body and soul, into a new place), the writing, the creating, even finding ways to help other people, is where I need to be, and where my soul has been starving for many years. There were, and still are, many things about industries which utilize writers that I needed to learn. I have plenty of trial and error ahead of me, but I do learn from my mistakes as well as from my ignorance. In the last couple of days, I’ve reassessed my plans, hopes and dreams and realized that I need to make some changes and jump over some obstacles. In so doing, I found new resources which are helping me get my momentum going in a forward direction again, and learning my limitations for absorbing the information.

I purchased a bundle from Writer’s Digest which contains webinars, ebooks and print books designed to help develop a plot before I just dive in and start to write. After watching one webinar and gaining some very surface-level insight, I tried watching another and just couldn’t stick with it. It was then that the epiphany hit me. I don’t need to use all of the resources, but only the ones which resonate with me. Poking around at the rest of the electronic information I’d received (the print books hadn’t arrived yet), I started reading one of the ebooks and had a major “Aha moment”. Even so, I have discovered that about 30 minutes of reading at a time, taking it slowly and absorbing as much as I can, is about optimal for me right now.

Once the realization hit with regard to my lessons in plot development, I realized that I could and should do the same with my copywriting class. Instead of agonizing over a section and an assignment which didn’t feel right or comfortable for me, I have decided to keep reading and set the assignment aside. I may come back to it after I’ve absorbed more information…and then again, I might not. But either way, I’m not going to allow it to halt my forward progress any more.

I’m adopting a kind of “so what” attitude about things which, in the long run, don’t matter. One of those things is the low income I’ll be showing for Uncle Sam this year. The last time my annual income was this low, I was a college student. Of course, the year isn’t over yet, and I believe that things can change in a single moment. But as of right now, I won’t be buying any private islands or flying first class to Europe…this year. (not that any of it was on my agenda anyway)

The book I’m currently reading uses a lot of theatrical examples as the writer (as did the presenter in the webinar I watched) talks about writing a book in three acts. As a result, while I was watching a couple of movies tonight, I found myself dissecting them as I’ve been doing with the books I read these days. It’s like learning a language by immersion. I find that if I take every day things and try to figure out how they fit in with what I’ve learned, I absorb more. Recognizing plot types is really no different than recognizing words in another language. Once recognized, you can start to use what you’ve learned.

I can see clearly now, the block is gone.

And so it begins. A shift in energy and a shift in perspective, and what was stuck is now unstuck. I don’t expect to see results over night (though it would be wonderful!), but will be overjoyed to begin seeing those baby steps moving forward once again. This year has been like returning to kindergarten to make my choices all over again, but different. If my life were a screenplay, there would be a point where I had choices to make, then the story would unfold in two directions, one the choice I took and the other, the choice I rejected. In my case, I chose a path with a guarantee of making a living instead of the one which would make me the happiest. But along the way, I gained life experiences so that when I decided to give myself a second chance, I had a whole lot more to work with.

I always have and always will believe that everything happens for a reason.

My gratitudes tonight are:
1. I am grateful for the choices I’ve made, and the ones I have yet to make.
2. I am grateful for epiphanies and Aha moments.
3. I am grateful that the clouds have cleared and I am able to see the path before me again.
4. I am grateful that for every choice I make, there are options. Some may be better than others, some may be of equal value, some may just be there to show me where I don’t want to go. But all give me an opportunity to weigh the pros and cons if I choose, or go with my gut if that suits me better at the time.
5. I am grateful for the challenges which face me in the months ahead. I believe that what I’ve accomplished in the last year has prepared me to forge ahead, fearlessly and better equipped.
6. I am grateful for abundance: choices, opportunities, knowledge, wisdom, challenges, life, friendship, harmony, peace, joy, health, love and prosperity.

Namaste

October 7, 2014 Learning about earning #shericonaway #blogboost

I am ever hopeful of finding a gem in one of those “free” webinars, and every so often, I do.

I admit it. I am addicted. I continually sign up for those “free” webinars and telecons, knowing full well that most of them are 90% sales pitch, 9% talking up the speaker and maybe 1% actual content. I do so because every so often, I actually sign up for one which is more content than pitch, and tonight was one of those times.

#AWAI sponsored one called “An Inside Look at Becoming an Online Copywriter in 2014” featuring Nick Usborne who has been working in the business for about 30 years. I ended up logging in a bit late, and they had already launched into a discussion of the content of the call, already a huge plus. In fact, Mr. Usborne gave his presentation and answered questions from the AWAI presenter (I believe it was Rebecca Matter) for most of the hour. The sales pitch was the usual hype, but it was remarkably short.

The best part of the presentation for me, though, as I’ve been slogging my way through the Accelerated Copywriting course in fits and starts for the last few months, is that Mr. Usborne hit on something which interests me far more than writing that winning sales letter or email. He said that there is a definite need for people to write web content. Not landing pages which are still selling, but pages of information. My eyes really lit up when he started talking about writing newsletters. My brain lit up like a Christmas tree as I thought: “Well, heckfire! This ain’t my first rodeo. I wrote newsletters for groups I was in back in the days when they had to be typed up in Word or some other word processing program, printed out and copied for distribution! Doing everything online is a whole lot easier. As for coming up with content, that’s just input from the client about upcoming events, promotions and such along with some research via Google to find interesting information to share with a site’s readers! I can do this!

Ok, so I still need to get through the rest of the Accelerated Copywriting course, but now, I have a real end in sight! Yes, I’ll have to use what I’ve learned to set up a website, and yes, I’ll have to use some of the techniques mentioned to find clients, but this is more my speed! I find it way too hard to get hyped up to sell something. I’m the one who will scan all the way to the bottom of those fancy letters and landing pages, asking, “Let’s just cut to the chase. If I’m interested enough to scan this far, just tell me how much so I can decide whether I think it’s worth the price!” All of that hard work is wasted on me.

But to put out a newsletter letting subscribers know what’s going on, maybe even (horrors!) include a deal and a mild sales pitch, well! That’s my cuppa tea! Wouldn’t you know, I get inspired to kick butt on that darned course right when my workload increases and I get to enjoy a few days with my daughter? It doesn’t rain but it pours!

The truth is, when I have too little to do, I tend to drag it out, fiddle farting around with stupid stuff way too long. But when I have deadlines or goals, I become Wonder Woman and can crank out more work in eight hours than most people do in several days. Volume gives me hyper focus.

Blog posts may get shorter (I can almost hear some of my readers sighing with relief!) as I put more time and effort into both paying gigs and things which will become paying gigs. This came just in time, because I was considering putting something up on Fiverr for writing letters of complaint to various companies (another thing I’m rather good at, if I do say so myself!). My letters along with an abundance of persistence have given me success with the likes of Chrysler, GM, Union Bank and Blue Shield, to name a few. I may not be able to sell, but I can make one hell of a case for a dispute to be resolved in my favor!

Needless to say, I’m very excited about moving forward on both the additional tasks I’ve taken on for existing clients as well as the studying which will ultimately give me the freedom to write what I want to write, and eventually publish books. (My recent discovery that getting a novel written, edited and published is a much longer process than I realized has made me consider other options in the meantime, but until now, I wasn’t finding anything I could really sink my teeth into.)

I guess it was the idea of having to research products until I knew them inside out and then try to sell them in a sneaky letter designed to keep someone reading until the end. Just not me. But to be able to help companies share information, to educate and inform…that’s for me!!!

Have you ever started a project and halfway through found that it really didn’t inspire you? I do that a lot. Yet, all it would take is a single gem like the one I mined today to get me all hyped up and motivated again. I tell my daughter all the time, that you sometimes have to get through the boring tedious stuff because it’s a means to the end that really fires your passion. Accelerated Copywriting is the tedium I must master in order to reach my goal which is a writing career that will support me for the rest of my life, and even leave behind a legacy for others. I’m far too old to live in a garret and be a starving artist, so I need to use the tools at hand to ensure that I have the wherewithal to pursue me dream of being a novelist.

I’m consumed with excitement!

For weeks now, I’ve been searching for answers, for guidance, for signs that I’m still going in the right direction. I was starting to feel like I was asking the wrong questions, but now I realize it was just a matter of timing. I had to hit my own bottom as far as frustration and lack of motivation before I’d hear the message and see the possibilities. Such is the mindset of an ADHD personality. There are times when I really do need that virtual 20 pound sledgehammer to the head!

All I can say is, give some of those webinars and telecons a try if the subject matter interests you. If it turns out to be mostly just an admiration society for the speaker and a sales pitch, you can always bail after the first few minutes (which I’ve done on many occasions), but by signing up and showing up, you might just find one that lights a fire under you, too!

My gratitudes tonight are:
1. I am grateful for inspiration and new motivation.
2. I am grateful that my true skills and joys can be turned into a business venture with great promise.
3. I am grateful for my increased workload.
4. I am grateful for my friends and family who have kept me pushing forward, albeit slower than I’d like.
5. I am grateful for abundance: work, friends, family, inspiration, motivation, opportunities, joy, health, love, harmony, happiness, health and prosperity.

Namaste

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